About Us

Our Philosophy.

We create products to help you preserve those precious but fleeting moments in your life. Despite today’s digital age of social media and unlimited photo storage, we want to inspire you to focus and treasure the memories in your life and be more intentional in deciding what’s important to you. 

We want you to honour the meaningful moments and relive those joys for years to come.


Materials Matter.  

From recycled fibres in our keepsake albums, to the vegetable ink that we choose to print with, we've paid attention to each micro-decision we make - for we know they add up. Each product we make is carefully handcrafted in our studio. 


Modern Baby Book.

Your baby is wonderful, captivating, delightful and special. Our Modern Baby Book is the perfect way to document all your precious memories with your sweet baby. Our books cater to your every need, with photo-inserts between giggles and burps, and insightful prompts in colourful shades for those first few steps and words. Keep your most treasured memories safe with our handmade books, complete with stylish and charming graphics. Custom designed in a 3 ring binder format, so pages can be easily added or removed to document your unique journey. They are also available in a variety of gorgeous shades and covers, there is a baby book style for every taste!